Job Details: Digital Marketing Executive

Company
Service Provider
Location
Walsall
Salary
£25,000 - £28,000
Job Ref.
4836
Job Type
Permanent
Date posted
06/11/2024
Benefits
Welbeing Programme, Cycle To Work Scheme, Generous Holiday
Contact
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With a supportive and talented Head of Marketing at the helm, this Digital Marketing Executive position is perfect for a passionate and insight-driven Marketer who wants to become part of a close-knit team and drive digital activity.

 

What’s in it for you?

 

  • Work hours: Monday to Friday, 8:30am to 5pm
  • Salary: £25,000 - £28,000
  • Up to 2 days hybrid working following probation
  • Generous holiday scheme
  • Pension scheme
  • Life assurance
  • Cycle to work scheme
  • Wellbeing programme
  • On-site parking
  • Regular company events
  • Development opportunities

 

Digital Marketing Executive Responsibilities:

 

  • Work closely with the Head of Marketing to deliver and implement the digital marketing strategy, ensuring it aligns with the wider marketing plan
  • Support in the development of digital campaigns with the aim of increasing brand awareness and online traffic
  • Produce SEO-rich and engaging copy to be used across all digital channels, including the website, social media sites, blogs, and case studies
  • Take ownership of all email marketing activity which involves developing engaging and targeted emails to be sent through the CRM
  • Manage the company's social media channels, which includes scheduling content using Hootsuite, developing captivating graphics using Adobe Creative Suite and Canva, and creating engaging copy
  • Maintain the company website, ensuring it is regularly updated and working with an external developer to identify and implement structural changes
  • Utilise Google Analytics and SEMrush to measure and report on digital marketing success, using these findings to improve and inform future campaigns and digital activity
  • Collaborate with an external PR agency to develop press releases and increase brand awareness through positive media relations
  • Use SEO and PPC to drive website and social media traffic, with the support of the Head of Marketing
  • Undertake regular competitor activity to identify areas of improvement
  • Monitor digital trends and insights to optimise online performance and inform content

 

Digital Marketing Executive Skills and Experience:

 

  • Possesses broad marketing experience with a particular emphasis on digital marketing
  • Demonstrates a strong understanding of digital marketing best practice and has experience in managing social media channels
  • Strong content writing skills and has an understanding of SEO
  • Knowledge and experience of using paid ads would be advantageous
  • Analytically minded and insight-driven, with experience of using GA4, Google Tag Manager, and social and email analytics
  • Proficient user of WordPress, Adobe Creative Suite, Canva, and MS Office
  • Experienced working in collaboration with external agencies
  • A degree in Marketing or English would be preferred but not essential

 

If you require any further information, please contact the office

on 0121 321 2444.

 

Midas Recruitment provides recruitment services, employing temporary staff and placing permanent employees. When applying to a role through the Midas Recruitment website, your information will be automatically added to the Midas Recruitment database and you agree for your information to be retained in line with our GDPR policy. For more information on how we use and store your data, please visit our privacy policy.

 

 

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